Workshop Title : "Marketing to the C Level"
To register for this workshop, please complete the form below and an Anderson Baillie representative will be in touch shortly to arrange a date that is convenient to you.
Anderson Baillie enabled Clearswift to reposition its value from single point solutions for SPAM to higher valued content management and filtering.
Anderson Baillie Business growth deliver a new product strategy
- Managing the balance of brand and demand generation
- Implementing marketing projects through critical path planning
- Understanding the essence of a brand and exploiting its value
- Creating the compelling proposition
- Refining the sales argument
- Marketing to the C Level
- Creating intelligent lead generation programmes
- Establishing a sales cycle marketing approach
- Passing the burden in channel management
- Making better use of marketing data
- Establishing a Data Lifecycle in your marketing data
- Marketing interpretation of corporate business goals
- Creating effective marketing strategy