Why is it marketing plans are created by marketing people and sales plans by sales people? Why not both together? Why is it that marketing plans are lead or brand generative and sales plans are revenue orientated?

Why aren’t marketing plans revenue directed? This is what we call the marriage of sales and marketing – where one is directly affected by the other – from the planning and broader corporate targets, right down to the fulfilment of selling activities through sales cycle marketing approaches and the use of cognitive key account planning.

Our Business Growth approach will assess the efforts of each function and present opportunities to harmonise activities, producing synchronised plans and consistent message to delivery co-ordinated planning top both sale and marketing, sympathetic to targets yet focused on revenue fulfilment.