Do you relate to any of these business issues?
It seems that as business people we either refuse to produce what people want - pursuing the innovative option where profits may be higher, or our process of interpretation is not working.
In the past we had the excuse of production orientated perceptions - I like the idea so I'll build it. However, today, as business people we should be much smarter in our delivery of new product. The result, in stead of improving product development we have a confused and unhappy customer! Also the likelihood of a failed product line and a waste of CAPEX investment.
It seems companies either refuse to integrate the process of product development through all areas of the business or create business pockets where information exchange is devoid. So everyone changes the specification that little bit as they feel they are adding a bit extra or have interpreted the brief differently.
Stop building it, they simply will not come unless it's what they want
That's why Anderson Baillie created its 'Product Transition Approach' to development, where products are developed through intelligent based research and then driven through the business without unnecessary change or amendment.
A framework to drive new product development
Put simply, it reduces the risk
of product failure. It develops a pipeline for products and services before
it is a
framework through which to drive new product development to achieve consistency
within the business.