Anderson Baillie Business Growth | Client Case Studies

Anderson Baillie has one of the broadest range of consultative case studies from the IT and Technology Services sector. These range from the development of compelling sales engagements through to the total creation of thought leadership differential and branding programmes. Much of our Business Growth consultancy is about creating revenue generation programmes, how to create channels, where to target effective marketing messages and how to counter competitive pressures that reduce the profitable return of a sale. As can been seen from the case study base, the use of repositioning techniques, development of unique differential and the focused targeting of this work renders rapid and profitable returns for all our Business Growth clients.

	Brother Helping Brother to understand their channel Anderson Baillie Business growth help Brother understand distributors and consumption
	Strategic Dataworks Strategic Dataworks new product road map Anderson Baillie Business growth deliver a new product strategy
	Bespak Bespak - Making more of your contacts Anderson Baillie Business Growth working with IAS/Bespak
	Clearswift Spam is not the issue - unstructured data access is. Anderson Baillie enabled Clearswift to reposition its value from single point solutions for SPAM to higher valued content management and filtering.
	Axida Making the difference to your customers - service subtleties Axida, a software company in the north of England has created one of the most compelling home service software products the retail sector had ever seen.
	BT Corporate future visions meeting today’s products BT has some of the most challenging visions for the future of our telecommunications environment. Strategies making better use of their existing ‘hard wire’ infrastructure and linking this to forthcoming technologies.
	BASF IT Services From the industry, to the industry for the industry BASF is one of the largest chemical companies in the world, with offices globally and a commercial strategy envied by all successful companies, whether associated with the group or in direct competition. More BASF IT Services Case Studies
	MSoft E-procurement doesn’t improve purchasing; it just means you purchase badly more efficiently MSoft, a small family run software company with limited partnership liability status had created one of the UK’s most exciting inventory management, tracking and application products for the National Health Service.
	Azure (BT) BT appoints Anderson Baillie in Managed Services deal Anderson Baillie were contracted by BT (British Telecom) for 12 months, to manage the marketing functions for a new company from strategic planning, brand development and product marketing through to all aspects of marcomms delivery.
	BASF IT Services Smarter Selling Anderson Baillie’s initial engagement with BASF IT Services was to develop a new positioning stance for the IT provider across its pan European territories. More BASF IT Services Case Studies
	Bull Anderson Baillie gives Bull breadth, depth and peace of mind Following a strategic marketing review process, Anderson Baillie developed a new branding campaign for Bull’s Consulting and Systems Integration division. More Bull Case Studies
	Lanner The Value of Knowing – Branding Anderson Baillie were approached to reposition the Lanner Group identity, establishing the Lanner name and giving stronger definition to its services and range of products.
	SAP New Product Introduction (mySAP.com) Utilising Project methodology Anderson Baillie successfully managed all client and partner participation requirements and entire event logistics including pre-promotion activity, exhibitor stand, stage set and A/V requirements and mySAP.com support collateral. More SAP Case Studies
	Securicor Securicor Information Systems takes a new outlook on their marketing Impressed by creative and project management skills Securicor Information Systems invited Anderson Baillie to review its current marketing operations and aspirations.
	Tiscali Realising the business benefits of Broadband through Tiscali Following initial consultancy and auditing for Tiscali Business Services to support proposition development and messaging, Anderson Baillie Business Growth advised on the real business benefits of Tiscali Business Services.
	Xinetica Business Growth and Branding Programme Anderson Baillie successfully completed its Business Growth and rebranding exercise for IT professional services and security consultants, Xinetica Ltd.

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