Do you relate to any of these business issues?
Business Growth Creating Compelling Propositions
Who are you, why should I listen, what’s in it for me, why is it different to the other one, what is the fringe benefit I get from this and will it make my life easier? And that's how we all react when we are presented with a new idea, product, service or partner.
Your company, product and service propositions have to answer these in an instant. Fail and you make no business argument. There are far too many businesses who think they have a different or compelling proposition, only to find that under investigation, there is little fresh or compelling to their argument at all.
Equally important, is that it has to grab the attention of a audience saturated by marketing communications – both at a commercial level and at a domestic or of personal nature.
So how good do you think your propositions are? Do they form an integrated picture – tied into the corporate brand and the business plan? Do they counter arguments at selling and marketing level? Do they outwit competition claims or in fact create doubt in the buyer that such competitive claims are the best for their business?
Not a strapline, but the creation of a value proposition that is unique
That's why Anderson Baillie created the proposition framework, helping you create new arguments, maintain older ones and apply them strategically as well as tactically.
The Anderson Baillie approach to proposition workshop development is to try and draw from our clients the founding arguments and then help you fashion and mould these into ‘go to market statements’ which are compelling to the target audience, informative to existing clients and can be used throughout all levels of the business for consistent message delivery.