For our research purposes, please indicate in the panel above your rating of importance or concern within your business for each stage in data quality and data planning; 1 being low, 5 being of high importance or critical to your business.
Questions, Questions, Questions
- What is sales cycle marketing?
- Why should you do it as a marketing team?
- Why should you be demanding I as a sales executive?
- How can you plan for key accounts without it? How can you understand and accelerated the sales cycle process?
- How can you substantiate bidding efforts and remove objections to a proposition in advance?
Single approach in your marketing toolkit
A lot of questions, all answered by adopting a single approach in your marketing toolkit. Not an alternative to other marketing activities but an additional layer to support the sales teams directly - in their time, to their specific needs and highly dynamic to the change that often occurs day by day when trying to either gain entry into a target account or close a sale.
Advanced education and selling
Sales cycle marketing is about advanced education and selling. These individual proposition tactics are focused upon a single company or project. Attendees to the workshop will learn how to interpret more broader company or market wide propositions to meet specific company goals.
Exploit new intelligence
Sales cycle marketing is about being able to plan the activities of an account and change them as a result of the last meeting and the exploit new intelligence the sales or presales teams have just found to level greater value or counter objections by the ever broadening decision making team of influencers.
When adopting sales cycle marketing tactics attendees will be able to apportion elements of their marketing budgets and activities and provide the sales teams with resource to specifically meet their sales targets - not just create enquiries but support the revenue generation process.
About the Workshop Co-ordinator
Our Education and course calendar will be delivered by an Anderson Baillie consultant.
Anderson Baillie consultants are acknowledged as leading authorities in technology and business-to-business sales and marketing; and have worked with many complex product and service scenarios, for both growing companies and large multi national organisations.