For our research purposes, please indicate in the panel above your rating of importance or concern within your business for each stage in data quality and data planning; 1 being low, 5 being of high importance or critical to your business.
Few marketing professionals have the luxury of worrying purely about their brand with business often preferring to invest in demand only or sales support.
Yet, brand management is crucial to all companies, despite their preferences - not only establishing the essence, but also the management of conflict, counter claim by competition and repositioning of the brand essence through a misperception by customers, prospects or broader audiences.
Brand is simply about reminding each and every member of the target audience, what you stand for and about what is special about your business, why you have created specific products and how the competition should be compared.
What is the brand?
To many it comes to being the logo and the colour pallet! During this workshop, attendees will be introduced to the brand - their brand - as a 'big idea'. So what is their 'big idea' that makes them special?
After all, why should a customer stop, look and listen to anything you have to say when your brand is no longer a principle or idea, an exciting concept or a visionary entrepreneur but a mere logo or group of colours?
Improve your branding stance
When priorities are complex - brand maintenance or lead generation? - the difficulty is how to do both at once. During this workshop, having identified the 'big idea' of the brand, members will begin the delicate analysis of priorities to achieve business goals and how piggy backing a brand maintenance issue upon an intelligent lead generation campaign, will improve your branding stance.
This workshop will show attendees how to make budgets work harder - delivering for sales teams and shareholders all at once.
About the Workshop Co-ordinator
Our Education and course calendar will be delivered by an Anderson Baillie consultant.
Anderson Baillie consultants are acknowledged as leading authorities in technology and business-to-business sales and marketing; and have worked with many complex product and service scenarios, for both growing companies and large multi national organisations.