Do you relate to any of these business issues?
Consider a brand as a 'business asset' and you now have to consider its management and evolution in a more structured and measured form.
With moves to now value brands and add these as collateral items to the balance sheet your company and product names have automatically received new focus - quite rightly as they are financial, as well as commercial assets.
So if we are to consider a brand as a 'business asset' we now have to consider its management and evolution in a more structured and measured approach. You need an effective brand management strategy and approach.
Understanding the real value of your brand to business
Anderson Baillie's approach to commercial brand management begins with the essence - understanding what made your company great. Having peeled back the years of change and message dilution we help establish the compelling link and proposition, which enabled corporate growth to be sustained over the years.
The result a compelling argument used at every level of the business from the leverage of employment relations through to selling arguments, customer service charters and marketing strap lines.