Course Calender

• Introduction
• Managing the balance of brand and demand generation
• Implementing marketing projects through critical path planning
• Understanding the essence of a brand and exploiting its value
• Creating the compelling proposition
• Refining the sales argument
• Marketing to the C Level
• Creating intelligent lead generation programmes
• Establishing a sales cycle marketing approach
• Passing the burden in channel management
• Making better use of marketing data
• Establishing a Data Lifecycle in your marketing data
• Marketing interpretation of corporate business goals
• Creating effective marketing strategy