Utilising Project methodology Anderson Baillie successfully managed all client and partner participation requirements and entire event logistics including pre-promotion activity, exhibitor stand, stage set and A/V requirements and mySAP.com support collateral.

Anderson Baillie were invited to tender for SAP UK’s first planned advertising campaign for the UK in 1995.

The Anderson Baillie account team worked with all of SAP’s solution providers including Plaut to deliver this direct marketing campaign aimed at the mid-market channel.

The implications of European Monetary Union for the UK Financial Services Industry have been inescapable. SAP and its partners PriceWaterhouse and Digital, commissioned Anderson Baillie to communicate their respective solutions to the market with respect

The New Media Forum was so timely as it coincided with the emergence of new communication channels. SAP and its partners Andersen Consulting and Sun Microsystems invited Anderson Baillie to create a strategic marketing communication campaign for the launch.

Following SAP’s phenomenal success in many business sectors, Anderson Baillie were commissioned to launch the enterprise business application software R3 into the retail sector.