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SAP Case Study - New Product Introduction ( - Click here to read this case study
Utilising Project methodology Anderson Baillie successfully managed all client and partner participation requirements and entire event logistics including pre-promotion activity, exhibitor stand, stage set and A/V requirements and support collateral.
SAP Case Study - Anderson Baillie win SAP’s corporate media planning, design and delivery - Click here to read this case study
Anderson Baillie were invited to tender for SAP UK’s first planned advertising campaign for the UK in 1995.
SAP Case Study - Channel Direct Marketing - Click here to read this case study
The Anderson Baillie account team worked with all of SAP’s solution providers including Plaut to deliver this direct marketing campaign aimed at the mid-market channel.
SAP Case Study - SAP deliver their solution for EMU - Click here to read this case study
The implications of European Monetary Union for the UK Financial Services Industry have been inescapable. SAP and its partners PriceWaterhouse and Digital, commissioned Anderson Baillie to communicate their respective solutions to the market with respect
SAP Case Study - New Media Forum - Click here to read this case study
The New Media Forum was so timely as it coincided with the emergence of new communication channels. SAP and its partners Andersen Consulting and Sun Microsystems invited Anderson Baillie to create a strategic marketing communication campaign for the launch.
SAP Case Study - Retail Sector Launch - Click here to read this case study
Following SAP’s phenomenal success in many business sectors, Anderson Baillie were commissioned to launch the enterprise business application software R3 into the retail sector.