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Anderson Baillie win SAP’s corporate media planning, design and delivery

Anderson Baillie were invited to tender for SAP UK’s first planned advertising campaign for the UK in 1995. In winning the creative and media contract, Anderson Baillie beat off West End agency competition.

SAP knowledge & IT market focus

SAP knowledge & IT market focus were cited as the factors that contributed to Anderson Baillie winning the contract. Anderson Baillie continued to provide SAP UK with its advertising requirements through to 1997.

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