Following a strategic marketing review process,Anderson Baillie developed a new branding campaign for Bull’s Consulting and Systems Integration division.
Underlining Bull’s IT professional services expertise
The branding exercise re-focused Bull’s unchallenged experience in the enterprise applications arena, underlining their IT professional services expertise covering front to back office applications; Enterprise Resource Planning (ERP) to Customer Relationship Management (CRM).
Depict breadth and depthof experience
Naturalistic imagery was used to depict breadth and depth of experience and calming landscape scenes to evoke peace of mind. The imagery and associated messaging was used to provide contrast to the many emerging e-business consultancies who use aggression and noise in their communications to support their CRM and new media claims.
Successful instimulating internal acceptance of Bull’s consulting and implementation successstories
The Breadth and Depth campaign was also successful instimulating internal acceptance of Bull’s consulting and implementation success stories (Because of Bull - “BOB”),then communicating these case studies externally to newprospect audiences.