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Developing new arguments to legacy ERP products
Monday 10 May 2004

Anderson Baillie Business Growth teams have been commissioned to work with product managers and marketing communications teams for Intentia, Europe’s largest ERP vendor to produce a series of business propositions that will enable the successful promotion of Movex, Intentia’s core ERP product to construction and engineering companies throughout EMEA. This consultancy programme will also include the development of core marketing communications strategy and education on the proposition for internal consumption.

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