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Repositioning e-procurement to consumption Management
Saturday 10 July 2004

Anderson Baillie Business Growth Consultants have been commissioned to develop a new positioning framework and go to market strategy for MSoft, one of the UK’s leading providers of e-procurement software to the local government and health sectors. Part of the remit will be to continue the development of a proposition formulated by Anderson Baillie for MSoft – consumption management, stressing the need to understand why we consume and not necessarily focus upon simply improving the buying process itself.

Case Studies
BASF IT Services Case Study - Smarter Selling - Click here to read this case study
Anderson Baillie’s initial engagement with BASF IT Services was to develop a new positioning stance for the IT provider across its pan European territories.
Clearswift Case Study - Spam is not the issue - unstructured data access is. - Click here to read this case study
Anderson Baillie enabled Clearswift to reposition its value from single point solutions for SPAM to higher valued content management and filtering.