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i3 and Anderson Baillie
Wednesday 17 September 2008

Though i3 are one of the world’s leading clinical research organisations, competition for the best people in a limited market is a continuing challenge.

Working with the UK office, Anderson Baillie’s part in meeting this important business objective has been to develop a positioning for their recruitment drive built around the creation of a global community. The ’WorkStyle’ positioning has provided a platform from which a highly-integrated series of communications have been created:

1. Creative development of "WorkStyle" across multiple, integrated formats.

2. Design, content and programming of the "WorkStyle" community portal bringing together opportunities for:

  • Career insight
  • Newsletter receipt
  • Networking

3. Event materials supporting activity as far a field as Australia

4. Press advertising

5. Direct Mail

6. Internal communications collateral and merchandising pack

7. Complete management of the programme

"WorkStyle" is a truly creative and innovative approach to developing relationships and generating business advantage. And it has integration running right through its DNA.

See the i3 WorkStyle portal on the following link:

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