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Understanding the need for service subtleties in home delivery
Thursday 05 January 2006

Anderson Baillie has been engaged by Axida, one of the fastest developing software companies in the UK, to help position and expand on the value of their home delivery product. Developing their sales and marketing strategy inline with business planning goals, Anderson Baillie Business Growth consultants will be helping Axida sales and marketing teams implement change management and new sales techniques alongside Anderson Baillie driven integrated marketing communications over the coming 12 months.

Case Studies
BASF IT Services Case Study - Smarter Selling - Click here to read this case study
Anderson Baillie’s initial engagement with BASF IT Services was to develop a new positioning stance for the IT provider across its pan European territories.
Lanner Case Study - The Value of Knowing – Branding - Click here to read this case study
Anderson Baillie were approached to reposition the Lanner Group identity, establishing the Lanner name and giving stronger definition to its services and range of products.